Brand experiences. Company events. Your next one deserves the x factor.

Let’s Make it Happen
A group with a dog walking through a park, led by a host in a yellow jacket
Women working together at a long workshop table
Three guests taking a selfie at a jewellery pop-up
A cheering team in front of a café after a city challenge
Guests with drinks browsing a jewellery pop-up display
Guests listening to a talk in front of a branded backdrop
Volunteers in green high-fives cheering participants
Participants on mats raising their arms during a wellness class
A guest smiling over a pop-up programme at a café table
Mixed team building a structure in a park
Women entrepreneurs talking at an evening event
  • Team days
  • Incentive trips
  • Product launches
  • Offsites
  • Leadership retreats
  • Ladies night
  • Wellness experiences
  • Shared tables
  • Brand activations
  • Kick-offs
  • Workshops
  • Award nights
  • Celebrations
  • Client dinners
  • Strategic partnerships
  • Pop-ups
  • City challenges
  • Networking evenings
  • Well-being days
  • Summer parties
  • Volunteer days
  • Culinary experiences
  • Holiday parties
  • Community meetups
Cecília Araújo-Behm, founder of MARA X, smiling, seated in a white chair in a cream suit

Meet the founder

Cecília
Araújo-Behm

Cecília built her career in sales, strategic partnerships, entertainment and logistics, across different countries. She saw that the best deals happened when the right people met. So she started MARA X to make those meetings happen on purpose.

Over more than 15 years, she has worked in growth, sales, partnerships, people management and customer experience at companies such as Nestlé, Walt Disney World, UPS and Booking.com, in more than five countries.

Industries she knows from the inside

  • Technology & software
  • Entertainment
  • Hospitality
  • Food & beverage
  • Retail
  • Logistics

For extraordinary experiences, partnerships and events, choose MARA X.

Why MARA X

Experiences that move people forward.

Women stretching on yoga mats on the beach at sunset

MARA comes from mar, the sea.

And from maravilha, wonderful. In Brazil, when something is just that good, people say “é mara!”

The sea connects people, countries and markets without borders.

A group of people and their dogs waving at the camera in a park

The x is the part people remember.

  • Experiences
  • Extraordinary ideas
  • Exponential growth

Not sure where to start?

Let’s figure it out together.

Tell us your idea or your challenge. In one conversation, we’ll help you choose the right experience.

For venues

Interested in becoming a venue partner?

Have a space where people can meet, move or celebrate? Tell us about it.

Email us WhatsApp us

MARA Originals upcoming events

People in a plank on reformer machines in a purple-lit Pilates studio
Collab withBODYBASE

Pilates Triathlon

Pilates, healthy food and new people. Sat 21 Nov at BodyBase Haarlem, 14:00–17:30. From €65.

I’m interested
Cecília smiling at a high table in an evening venue

Entrepreneur Ladies Night

Women building businesses, good food and useful introductions. Fri 11 Dec at Comer Dreefzicht, Haarlem, 18:00–22:00.

I’m interested
Friends lying on the grass, laughing close together

Social gatherings

Dinners, city challenges and evenings to meet new people.

I’m interested

Sign up for Pilates Triathlon Haarlem